Experiments in product placement - not yet a success

We've got to Sprint to the finish line...

Green Festival continued

Susty straws. The susty chick handed me a sample package of their FSC-certified paper straws after i asked if i could have one. I commented on how it was nice to find an alternative to all the plastic straws out there. I also thought they were really fun. They are marketed as compostable, made in the usa, non toxic and renewable. I just used one for my Baskin and Robbins milkshake. I walked by the Ford electric and hybrid car models and asked: "Is there a raffle?". The volunteer answered "no" only to discover when the festival was all over that they were allowing test drives for media. I fantasized: I could have driven off with an electric car. Would not that have been cool?! ...

Green Festival 2013 - Happy earth day!

I was happy to receive my media pass for the 2013 Green Festival held at the Javits convention center this weekend. Before i attended, i stopped by Union Square to exchange an empty bottle of shampoo for a bottle of Whole Foods brand shampoo; citrus grapefruit in celebration of Earth Day 2013. I got delicious biscuits as well. After that, off i went to the Javits where i spent the day learning about sustainability and the environment. I first picked up my media pass at the media center where the media woman asked me what my press organization was and i responded with: Pinkgrapefruit; it's my blog. She said: " i saw it". I thought that was amusing. They saw it! It was a very crowded room with several hundred kiosks. I first hit a snack booth, Kit's organic, where i sampled 6 different types of fruit and nut bar (gluten, soy and dairy free - for people with allergies). They were good. Next, the Nature Conservancy. According to the volunteer, they are in 35 countries and 50 states and they protect land and water. They had a nifty temporary tattoo with the word EARTH which i am wearing on my hand right now. Then, i noticed a poster where people could write on and answer the question: How are you green? ....

The Art: Claes Oldenburg at the Moma

7 foot diameter Floor Burger (1962). I attended another press preview on tuesday at the Moma for the Claes Oldenburg: The Street and The Store/Mouse Museum and Ray Gun Wing exhibition opening tomorrow, April 14 and ending August 5 2013. The morning began with coffee and pastry on the 6 th floor where The Street and The Store is being exhibited in one room. You can find Mouse Museum/Ray Gun Wing on the 2nd floor in the Marron atrium. This is my first encounter with the work of Oldenburg. I was delighted that the artist was present to speak for himself. He has been around since the 60's and is considered an innovator in the field of sculpture. Like many artists, he began working as a painter but quickly fell for the medium of sculpture. You can see however, the influences of certain styles of art and artists in his work like the style of abstract expressionism and Pollock; but he can be considered a pop artist. Oldenburg explained on a panel: "Put me on the Lower east side and you get a certain kind of work; put me on the upper west side, you get something" else. He spoke of a time when he did not have a lot of money: "I picked things off the street; use things like chicken wire, plaster and hardware paint and you've got a show." As you walk through this show you find several floor sculptures like the one shown in the photo above (floor burger) made of soft materials like cloth and foam. You will learn that his innovateness in sculpture consisted of making soft works rather than hard sculptures. The floor burger is big enough to sleep on and the blt is like a sofa. Oldenburg said he liked making things he liked, such as food. There are also wall sculptures made of plaster and paint like the 7-up above. Mouse museum is a fun house of miniatures and super sized toys and objects. This show is fun! Until August 5.